SFS_13Startup Foundation System™ 2–3 weeks

    Growth Strategy & Milestone Roadmap

    Growth model clarity. Expansion strategy. Channel strategy alignment. Scalability path.

    Why it matters

    Pre-seed growth without a model is gambling. We design Reforge growth loops, a North-Star Metric tree, and a T2D3 milestone roadmap — so growth compounds rather than churns.

    Scope covered

    Growth model selection (Acquisition / Retention / Monetisation loop)
    Reforge growth loops design (≥1 viral, ≥1 paid, ≥1 content)
    North-Star Metric tree + 3 input drivers
    Channel strategy alignment with ICP & motion (PLG / SLG / Hybrid)
    T2D3 milestone roadmap (Triple-Triple-Double-Double-Double)
    Geographic / segment / product expansion sequencing
    How we run it

    Our methodology

    A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.

    1. 1

      Growth diagnostic

      Week 1

      Diagnose current growth engine — acquisition, activation, retention, referral, revenue — to find the broken loop.

    2. 2

      Growth model & loops

      Week 1–2

      Choose the dominant growth loop (PLG, content, paid, sales-led, viral) with capacity and CAC math.

    3. 3

      Milestone roadmap

      Week 2

      Sequence 6 / 12 / 24-month milestones (revenue, segments, geo, product) with explicit success criteria.

    4. 4

      Operating plan & accountabilities

      Week 2–3

      Translate the strategy into the operating plan — owners, budget, dependencies, review cadence.

    Deliverables

    • Growth model documented
    • ≥3 growth loops designed with math
    • T2D3 roadmap signed off
    • Expansion sequencing plan

    KPIs & Targets

    • Growth loops live (instrumented)≥2
    • Quarterly NSM growth≥30%
    • Expansion gate criteria met before launch100%

    Stakeholders

    FoundersHead of GrowthHead of Product

    Timeline

    2–3 weeks