SFS_12Startup Foundation System™ 1–2 weeks (framework); permanent cadence

    Go / No-Go Decision Framework

    Avoid wasting time and capital. Pressure-test feasibility. Lock the decision checkpoint.

    Why it matters

    The most expensive decision is to keep building something that shouldn't exist. We install stage-gate kill criteria, a real-options view, and a structured Go / No-Go memo — so the decision to continue (or kill) is made on evidence, not ego.

    Scope covered

    Stage-gate framework (concept → discovery → MVP → traction)
    Kill-criteria per stage (with hard thresholds)
    Real Options analysis (defer / abandon / expand value)
    Eisenhower matrix (urgent × important) for top 30 bets
    Pre-mortem at each gate
    Go / No-Go decision memo template
    How we run it

    Our methodology

    A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.

    1. 1

      Decision frame design

      Week 1

      Define the categories of decisions the framework governs (build, hire, expand, raise, kill) and the decision rights.

    2. 2

      Criteria & gates

      Week 1

      Lock the quantitative gates (PMF, unit economics, capacity, runway) plus qualitative criteria per decision type.

    3. 3

      Decision template & log

      Week 1–2

      Stand up the one-page decision template (Bezos-style) and the decision log with reviewers and outcomes.

    4. 4

      Operating cadence

      Permanent

      Embed the framework in weekly leadership and quarterly board reviews so decisions are made on cadence, not vibe.

    Deliverables

    • Stage-gate framework live
    • Kill criteria signed off
    • Real-options analysis for top 5 bets
    • Go / No-Go memo template adopted

    KPIs & Targets

    • Gate decisions made on schedule100%
    • Kill-criteria honoured (no zombie projects)100%
    • Decision-memo dissent captured100% of major calls

    Stakeholders

    FoundersLead investor / advisorStrategy coach

    Timeline

    1–2 weeks (framework); permanent cadence