SFS_07Startup Foundation System™ 2–3 weeks

Customer Segmentation & Targeting

Focus on the right users first. Identify early adopters. Prioritise the highest-leverage segments.

Why it matters

Pre-seed startups die trying to serve everyone. We use Crossing the Chasm + Bullseye + an ICP scorecard to lock the beachhead segment and the early-adopter profile — so every rupee of acquisition spend compounds.

Scope covered

Segment universe map + scoring rubric

Crossing the Chasm — innovators / early adopters / pragmatists

Bullseye framework (inner-ring beachhead vs adjacents)

ICP scorecard (0–100) — firmographic + behavioural + trigger

Early-adopter persona deep-dive

Segment prioritisation memo (with kill list)

How we run it

Our methodology

A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.

1
Customer data assembly
Week 1
Pull all customer / pipeline / churn data; cluster by firmographics, behaviour and revenue contribution.
2
Segmentation model
Week 1–2
Build the segmentation model (firmographic + behavioural + need-based); validate with sales and CS.
3
Targeting & prioritisation
Week 2
Score segments on size × winnability × LTV; lock primary, secondary and disqualified segments.
4
GTM cascade
Week 2–3
Cascade the segmentation into ICP, messaging, pricing tiers and named-account lists across GTM.