Install MEDDPICC / Challenger / Command-of-the-Message discipline with stage gates, deal reviews and forecast hygiene.
Without a methodology, every rep sells differently and forecasts are fiction. MEDDPICC (or Command, Challenger, SPIN) gives a shared language, stage gates, and exit criteria — lifting win rates 15–25% and cutting forecast error by half.
A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.
Ride-along on 15–20 live deals; teardown the existing sales motion against MEDDPICC / Command-of-the-Message standards.
Choose the methodology (MEDDPICC / Challenger / SPIN / Sandler hybrid) and write the stage-by-stage playbook with proof artefacts.
Re-engineer stages, exit criteria, multi-threading and forecast categories with deal-desk discipline.
Roll out training, role-plays and certification for AEs / SDRs; embed manager-led coaching cadence.
Lock the weekly 1:1, monthly forecast call, quarterly business review and account-planning ritual.
8–12 weeks rollout; continuous reinforcement