RAE_04Revenue Acceleration Engine™ 12–16 weeks initial build; continuous optimisation

RevOps Tech Stack & Lead-to-Cash

One unified system of record across CRM, MAP, CPQ, billing, CS — so every revenue dollar is traceable from click to cash.

See full Revenue Acceleration Engine™

Why it matters

Disconnected CRM/MAP/billing tools mean every metric is a debate, attribution is impossible, and finance closes books with manual stitching. A real lead-to-cash architecture cuts deal cycle time, slashes manual work and finally aligns sales, marketing, CS and finance.

Scope covered

Tech-stack architecture — CRM (CRM/CRM), MAP (CRM/marketing automation platform), CPQ, CLM, Billing, CS, Data warehouse

Lead-to-cash process map — Lead → Opp → Quote → Contract → Order → Invoice → Cash → Renewal

Data model — accounts, contacts, opportunities, products, line-items, contracts, subscriptions

Integration architecture — iPaaS (Workato / Zapier / Tray), reverse ETL, event streaming

RevOps governance — data hygiene, deduplication, ownership rules

CPQ design — products, pricing, discount approval matrix, quote-to-contract workflow

Billing & collections automation (modern subscription-billing platform)

Reporting & analytics layer — revenue dashboards, cohort cubes, attribution

How we run it

Our methodology

A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.

1
RevOps stack audit
Week 1–2
Audit current CRM, MAP, CPQ, billing, CS and analytics stack; map data flow, gaps and duplicate spend.
2
Data model & object architecture
Week 2–4
Re-architect Account/Contact/Lead/Opp/Asset model with single source of truth and territory hierarchy.
3
Lead-to-cash workflow build
Week 4–8
Build lead routing → opp → quote → order → invoice → revenue automation with SLA gates and approvals.
4
Reporting & dashboards
Week 8–12
Stand up the executive, sales-leader, marketing and CS dashboards with one canonical metric set.
5
Adoption & optimisation cadence
Week 12–16
Roll out enablement, install change-management and the bi-weekly RevOps backlog review.