Set the first defensible price with Van Westendorp + value-based logic and run a 5–10 company design-partner program with co-development, references and a paid-graduation path.
Underpricing is the single most costly 0→1 error — it sets a permanent ceiling on enterprise willingness-to-pay. Design partners with no graduation path become expensive freeloaders. This module installs Van Westendorp PSM + value-based v1 pricing and a contract template that forces graduation to paid.
A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.
Interviews with 10–15 prospects and design-partner candidates to identify the metric customers actually pay against (seat, usage, outcome) and ROI anchors.
Field PSM survey to 50–100 ICP buyers, analyse price-sensitivity curves, identify optimal price point and indifference range; cross-check against value drivers.
Lock per-seat / usage / hybrid model, design good-better-best tiers, decide published vs negotiated policy; price-list and discount governance signed by founder + CFO.
Author co-development + case-study + reference contract template, recruit and sign 5–10 design partners against a paid-graduation milestone plan.
Bi-weekly lighthouse cadence stood up, milestone tracking against graduation-to-paid plan per partner, references and case-studies shipped on schedule.
4–6 weeks