A complete 0→1 go-to-market blueprint — positioning v1, strategic narrative, launch tiers, readiness gates and the war-room cadence to run them.
Most launches fail not on product but on sequencing. Skipping soft → beta → public → category creates noisy launches with no compounding effect. This module installs Dunford-grade positioning, a Raskin strategic narrative and the launch-readiness scorecard that keeps every team accountable to the same gates.
A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.
Founder + exec interviews, 5 customer/prospect calls, competitor positioning teardown, win/loss review and category scan.
Two-day Dunford 5-component workshop with leadership; alternatives map, unique value isolation, statement v1 pressure-tested with 5 buyers.
POV manifesto drafted, old-game/new-game arc tested with 3 design partners and an analyst, narrative locked.
Soft → beta → public → category tiers designed with cross-functional leads, go/no-go gate criteria quantified, BOM and owner map built.
Cross-functional readiness scorecard wired across product, marketing, sales, CS, ops; war-room cadence and escalation matrix stood up live.
Playbook handover, dry-run rehearsal of T-7 / T-0 / T+30 gates, plus 30 days of operating coaching with the founding team.
3–4 weeks