Make every rupee of acquisition spend accountable — lite RevOps stack, UTM taxonomy, pipeline stages, leading indicators and the criteria for graduating LAUNCH → RAE.
Without a lite RevOps stack and UTM discipline, founders cannot answer 'what is working?' for 9 months. The launch north-star + 8 leading indicators give the founder a single weekly view — and the RAE graduation checklist tells them when it's time to scale.
A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.
Choose lite stack (CRM Free or lite CRM + Segment-lite), define pipeline stages v1, qualification rules and required field hygiene with founder + AE.
Author UTM taxonomy and naming convention, retro-tag last 90 days of campaigns, lock governance rules so 100% of new spend is traceable.
Build stage-by-stage conversion + drop-off report and fully-loaded CAC + payback model by channel; reconcile against finance numbers.
Wire launch north-star + 8 leading indicators into a single weekly view; instrument win/loss reason-codes and weekly review ritual.
Score the business against the 8-gate RAE graduation checklist; deliver scale-readiness memo with explicit gaps and 90-day close plan.
3–4 weeks