Switch on the first acquisition channels with a 30-day discovery sprint, founder-led outbound, and the launch demand plays that earn the first qualified pipeline.
Most early-stage teams spread thin across 8–10 channels and learn nothing. A disciplined 30-day discovery sprint across 5 channels — kill the bottom 3, double down on 2 — is the fastest way to find the first repeatable acquisition motion. Founder-led outbound + launch plays beat any agency at this stage.
A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.
Audit current channel mix, ICP × buying-trigger mapping, shortlist 5 channels with explicit hypotheses, success thresholds and kill criteria.
LinkedIn + email + voice sequences authored, warm-intro graph mapped, founder runs first 50 conversations live (no SDR proxy).
Product Hunt / HN / LinkedIn / X launch kits executed, podcast tour booked (10+ shows), analyst & PR pre-brief delivered.
Channel scorecard scored on CAC × activation × 30-day retention; bottom 3 killed, winners get budget and a v1 channel-specific playbook.
Founder-driven charter signed (no-agency rule until $500K ARR), weekly channel review cadence installed, design-partner referral motion live.
4–5 weeks