An end-to-end audit of the product experience — onboarding to power-use — to expose where users drop off.
Founders rarely use their own product like a stranger. The result: friction the team has gone numb to. A structured audit by an outside lens surfaces the 5–10 fixes that compound activation and retention.
A senior-led delivery sequence — not a template dump. Each phase is operated with your team, not handed over as a deck.
Run heuristic UX audit + funnel analytics across the top 10 user journeys; build the friction-rank list.
Run 8–12 moderated usability sessions per persona to validate the friction hypotheses qualitatively.
WCAG AA accessibility check + Core Web Vitals + mobile performance audit; flag blocking defects.
Rank fixes by impact × effort; sequence quick wins (≤2 sprints) and structural redesign work separately.
Deliver the audit report with annotated screens, severity, owner and ship date per finding.
2–3 weeks